Boise Direct

Anyone and everyone who buys, sells, or barters today knows all too well that the economy has taken a near knockout punch. On this, there can be no argument. That said, let’s quit buying into the doomsday hysteria and get on board with “Marketing” with a capital “M”. The reason is simple. The businesses that continue to market themselves during slow economic times are the ones that will be left standing when the proverbial dust of economic chaos settles.

Many advertising experts have published studies showing that when certain companies, which shall remain nameless for obvious reasons, over the last 6 recessions had cut their marketing budget, their sales and net income fell significantly and continued to lag for several years following.

Those businesses that continued to market aggressively picked up all the customers, as well as potential customers, from their competition whom cut their marketing budgets.

You need to be focused and look for opportunities that are going to further your business and remember that when one door closes, another opens and it may well be a bigger and better door. That's the stance you have to take. You don’t necessarily need an open door to opportunity if you can kick it down with a great marketing leg attached to your long term goal for growth.

There isn’t an industry out there in the market place today that is immune to an economic downturn. Even a friend of mine who owns a funeral home has said that in a business like his, where taxes are the only other thing that is “sure”, his clients are spending less. Unlike his competition though, he knows that old adage “It takes money to make money”. He knows, as all successful people know, that the place in your budget you DON’T cut when times get tough is the money that puts you in front of your customers. Eventually the economy will recover, it’s cyclical. You don’t have to be.

Keep marketing and pick up the business that is dropped by the ones that don't! 

Dean Smith 

Marketing Consultant

dean@boisedirect.com

Phone: (208) 375-1010

Cell:     (208) 353-7432

Direct mail advertising has remained one of the most efficient and cost – effective ways to reach potential customers since ancient times, even long before moveable type was invented. Thomas Jefferson himself loved to sit down with his mail order catalogs.

We live in a fast-paced, high tech world. We walk around with phones attached to our ears. We carry mini-computers and electronic personal assistants to keep in touch with a world filled with instant messaging and endless information. Yet when we get home from our busy day, there’s still one thing we do – we check our mail.

The Direct Mail industry has become quite a science over the years. We’re not just throwing confetti into the wind. We can toss terms around like “predictive analytics” and “demographic profile,” but all you really need to know is that a direct mail advertising campaign specifically targets your prospective customer base.

With today’s short attention span of busy families, you only have a matter of seconds to grab someone’s attention. With our vividly designed graphics and to-the-point message, out postcard program gives you the best chance to attract new customers.

Here’s what you get at Boise Direct, all for one price – there are no hidden fees, ever.
• Quality postcard stock (various sizes available)
• An experienced graphic team and professional copywriting
• Demographic marketing plan
• Mailing costs

The best part of a direct mail strategy is that the results are immediate, and the success of the campaign can easily be measured. If you need a cost-effective way to get your message to the right people, Boise Direct can be an important part of your marketing team

Tina Smith
Director of Sales & Marketing
Boise Direct
Cell 208 954 9490
Office 866-375-1010